About
ECOLE DUCASSE
École Ducasse is a culinary school with a worldwide reputation for excellence in teaching culinary and pastry arts, founded by the iconic MICHELIN star Chef Alain Ducasse.

CHALLENGE
Refresh and create a new art direction for social media commercials to attract new students to join tthe program, prepare brand book with identity and instructions for the internal team, prepare video and static templates.
APPROACH & STRATEGY
Maintaining the essence of the existing style while introducing a modern, nuanced approach, the design ensures a smooth transition that feels both recognizable and refreshed. The result is a sophisticated look that reflects Chef Alain Ducasse’s vision—informative, clean, modern, and luxurious, blending tradition with innovation. Visual concept and execution were built using photography from the client’s library.
LEARNING THE VISION OF ALAIN DUCASSE
“The search for the right, authentic taste guides my work. It is my obsession with taste that lets me constantly discover new products and meet those people - farmers, market gardeners, breeders, fishermen - who dedicate their lives to working the natural environment to get the best out of it. “
INSPIRATION
The inspiration for the campaign's creative direction and branding refresh originates from École Ducasse’s guiding philosophy—'Master more than cooking.' Every detail matters, from taste and culinary artistry to the intricacies of tableware and interior design, all crafted meticulously to engage the senses.​
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Inspiration keywords:
Quality, Transparency, Luxury, Authentity, Balance, Attention to details.
INSPIRATION
The inspiration for the campaign's creative direction and branding refresh originates from École Ducasse’s guiding philosophy—'Master more than cooking.' Every detail matters, from taste and culinary artistry to the intricacies of tableware and interior design, all crafted meticulously to engage the senses.​
​
Inspiration keywords:
Quality, Transparency, Luxury, Authentity, Balance, Attention to details.
BRAND GUIDELINES
We crafted an all-new brand book consisting of a design system, photography guidelines, and company culture manual.
STATICS
In parallel with video production, static social media templates were designed using a diafilm-inspired aesthetic—enhancing emotional resonance and fostering a sense of legacy.
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ICONOGRAPHY
Custom-made icons were specially developed for École Ducasse by xnday.studio.
LANDING PAGES
Various informative landing pages were created using a code-free website building platform, utilizing its available features while maintaining the brand's visual identity. See one of the examples below.
VIRTUAL POSTGRADUATE FAIR
Glion participated in the Virtual Postgraduate Fair, which included all three Sommet Education universities.
To promote the event, we created a series of static visuals tailored to each school, reflecting their unique style and identity. Additionally, we produced a comprehensive informational video to give participants an overview of what to expect. You can watch the video below.
