About
GLION
Glion is a prestigious hospitality management school located in Switzerland, known for its specialized programs in luxury hospitality, event management, and tourism. It offers hands-on education and global exposure, preparing students for leadership roles in the hospitality industry.
CHALLENGE
Creative direction and strategic updates across digital platforms shape visually compelling experiences that connect with audiences. From brand films that capture a company’s story to vibrant social media assets, each element of a campaign is designed to come to life with cohesive visuals and messaging. Art direction ensures every landing page, ad, and video resonates, enhancing brand presence and driving engagement. Visual concept and execution were built using photography from the client’s library.
APPROACH
The approach starts with analyzing previous campaign performance to understand audience preferences and refine strategy. Insights guide the creation of engaging, dynamic assets—social media posts, landing pages, or brand films—that captivate viewers and strengthen brand storytelling across digital channels.
BA PROGRAM IN LUXURY BUSINESS CAMPAIGN
The approach starts with analyzing previous campaign performance to understand audience preferences and refine strategy. Insights guide the creation of engaging, dynamic assets—social media posts, landing pages, or brand films—that captivate viewers and strengthen brand storytelling across digital channels.
A/B FACEBOOK ADS TESTING
Testing A/B ads on Facebook helps you find the best-performing combinations, maximizing engagement and conversions while minimizing wasted budget.
We focused on four distinct themes, with each video slightly adjusted to reflect its specific theme. While the videos appear similar, each is tailored to a unique topic through theme-specific copy adjustments.
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GLION ALUMNI PLATFORM — PROMOTIONAL VIDEO
I created this short-form advertisement for the Glion Alumni platform to showcase how the network keeps graduates connected, informed, and ahead of industry trends.
Position the platform as an indispensable career companion by highlighting three core benefits—real-time news, peer networking, and exclusive opportunities.
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VIRTUAL POSTGRADUATE FAIR
Glion participated in the Virtual Postgraduate Fair, which included all three Sommet Education universities.
To promote the event, we created a series of static visuals tailored to each school, reflecting their unique style and identity. Additionally, we produced a comprehensive informational video to give participants an overview of what to expect. You can watch the video below.
