About
Les Roches
Les Roches is a world-renowned hospitality school dedicated to shaping the future of the industry through innovative education and hands-on experience. With a strong emphasis on global networking, entrepreneurship, and leadership, Les Roches equips students with the skills and mindset needed to excel in the dynamic world of hospitality management.
CHALLENGE
The role focused on creative direction, refreshing, and updating digital platforms to deliver cohesive, visually compelling campaigns aligned with the team’s key goals. This included designing print and digital materials such as banners, brochures, landing pages, and videos, while refining digital campaigns and toolkits. Art direction ensured all assets adhered to the brand identity, enhancing engagement and presence.
Visual concept and execution were built using photography from the client’s library.
PRINTED MATERIALS
Roll-up banners, booth banners for educational exhibition fairs, and other printed materials were designed in the Les Roches style to promote educational programs and capture the attention of exhibition visitors. Some examples are shown below.
LANDING PAGES
Various informative landing pages were created using a code-free website building platform, utilizing its available features while maintaining the brand's visual identity. See one of the examples below.
Campaign for Master’s Programs included both static and video content, which was launched in 2 languages.
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INSTRO DESIGNS FOR THE BLOG
Two versions of the testimonial intros were developed for the "This is Us" project at Les Roches. The testimonial videos begin with a vibrant introduction animation featuring a photo of the student and their full name.
VIRTUAL POSTGRADUATE FAIR
Glion participated in the Virtual Postgraduate Fair, which included all three Sommet Education universities.
To promote the event, we created a series of static visuals tailored to each school, reflecting their unique style and identity. Additionally, we produced a comprehensive informational video to give participants an overview of what to expect. You can watch the video below.
