About
SUITSUPPLY
Suitsupply is a Dutch men's fashion brand, founded in 1999, known for its high-quality, tailored suits at competitive prices. As a pioneering omnichannel brand, it offers a seamless blend of in-store and digital experiences across 150 locations worldwide, providing a highly personalized shopping journey.
ROLE
As a designer, Xenia is the founder of xnday.studio and has worked as the creative digital designer at Suitsupply, ensuring brand consistency across all platforms and aligning visuals with creative marketing campaigns, concept development, ideation, website design, social media, e-mail marketing and overall visual identity.
She has also worked on a freelance basis for Suitsupply after starting her independent journey. Visual concept and execution were built using photography from brand's library.
CUSTOM-MADE
We launched the Custom-Made project as a new concept that lets customers fully customise a product online before ordering. My task was to create marketing assets to promote the service and ensure customers clearly understand how the Custom-Made tool works.
E-MAIL MARKETING
1
HERO IMAGE
Gif image shows various options on customizing the shirt the way customer prefers is meant to attract attention and inform about the newsletter theme by showing customization options.
2
CTA
The CTA invites users to visit the tool; placing it immediately below the hero image—so it appears above the fold—has been shown in A/B tests to boost click-through rates by up to 28 %.
Source: Campaign Monitor, “10 Tips to Optimize Your Calls to Action in Email” (2024
3
CHOOSE THE FABRIC
Choose your favorite fabric, color, and print from our library.
4
HERO IMAGE
Choose your details,
such as buttons, collar
and shoulder shape
5
INFORMATION ABOUT DELIVERY
Here we add another CTA just like the one under the Hero image, but accompany with information on Fast free delivery and free returns.
6
ORDER FABRIC SAMPLES
Feel the fabric first—order fabric samples before ordering the shirt.
Here is one of the emails that explains exactly how to use the Custom-Made tool. The example below shows how customers can customise a shirt before placing an order.
E-MAIL MARKETING
Various informative landing pages were created using a code-free website building platform, utilizing its available features while maintaining the brand's visual identity. See one of the examples below.
CREATIVE GIF SOLUTIONS
Email marketing often benefits from creative GIFs in the hero image as well as in-body assets; studies show that adding animation can lift click-through rates by up to 26 %, and one well-documented campaign even recorded a 42 % increase in clicks after switching to a GIF-centric layout. To keep load times short, each GIF should be compressed to a small file size without sacrificing visual impact.
Below are a few examples developed by Xenia that demonstrate how product features can be showcased with GIF animations.
ICONOGRAPHY
A library of icons was developed to explain the product features and service options to improve customer experience. Some of the icons presented below integrated into newsletter designs, website, social media and reports.
